PR Corner

Our chapter provides Inside Tucson Business, Tucson's premier weekly business journal, with articles for a PR column on a monthly basis. We are thrilled to share the articles that our members provide with you on our Web site.

These articles contain nuggets of wisdom from some of the most successful and seasoned PR practitioners in Southern Arizona. All contributors to PR Corner are members of the Southern Arizona Chapter of the Public Relations Society of America and many are accredited professionals. 

Our goal is to provide insight into what we do and to help practicing and aspiring professionals work your way through some light Public Relations maneuvering ethically and with confidence:

• Social Media - Start 'talking' now! by Nona Patrick
• Avalanche of Words - Will Your Message Be Heard? by Donna Kreutz
• Crisis Preparation by Jodi Horton, APR
• Educating Your Audiences Establishes Identity by Liz Pratt
• Forging an Ethical Foundation by David Von Behren, MPH, APR
• Have Event, Need Publicity by Kimberly Schmitz
• Hire a Communications Professional by Everett Tackett, APR
• Include Leadership in Strategic Communications by Katie Maass, APR
• It's About Relationships by Kate Calhoun
• Maintain Buzz in Economic Downturn by Effective PR by Linda Herrick
• Never Say No Comment by Elaine Nathanson, APR, Fellow PRSA
• Preparation Equals a Pound of Good PR by David Von Behren, MPH, APR
• Public Involvement Helps Build Better Community, Business by Rick Kaneen
• Pursuit of Media by Wendy Erika Werden, APR
• Put Plan in Front of Tools by John Patterson
• The Art of Selective Pitching by Kimberly Schmitz
• Unintended Consequences Getting Your Goat? by Bob Kovitz
• What is Your Corporate Conscience? by Linda Welter Cohen, APR
• Where Are We Going? by Bob Berry, APR, Fellow PRSA